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Paul A Herbig (1998) A Handbook of Cross-Cultural Marketing Binghamton: The International Business Press | Journal of Management & Organization | Cambridge Core
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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys - Hyoryung Nam, P.K. Kannan, 2020
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Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review | Emerald Insight
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